Izel Ersoy

PRODUCT DESIGNER

I'M A Product Designer and manager with experience in responsive web and mobile app design using FIGMA and ADOBE XD. I can transform your software or app idea into a workable prototype.

01 PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

FIGMA

95%

ADOBE XD

85%

WIX

90%

PHOTOSHOP

85%

ILLUSTRATOR

80%

SKETCH

90%

HTML & CSS

65%

PROFESSIONAL

02 Experience

2023-Present

MyFo

Product Manager

Directing product strategy from conceptualization to market launch.
Leadership/Team Management: Guiding and mentoring the design team.
Implementing AI tools and analytical insights for product enhancement.
UX/UI Design and Optimization: Innovating user-centric designs and interfaces.
Conducting UX research and testing and analyzing user data to refine product interaction.
Ensuring product alignment with customer needs and feedback.
Navigating the compliance landscape and digital trends in wealth management.

Marketing/Brand Strategy

- Leading brand positioning and strategic marketing initiatives.
- Crafting engaging, brand-aligned content.

2020-Present

SAASPack (freelance)

Product Designer

UX/UI design for Immofi, a prop-tech startup, utilizing empathetic design thinking to identify and address user needs and pain points.
UX/UI design for Bridge, an innovative food-sharing app, integrating user research, intuitive information architecture, micro-interactions, and accessibility standards.
Crafted a conversion-optimized landing page, usability testing, and applied responsive design principles for a multi-device experience.
Developed an interactive, responsive website featuring a blog using HTML, CSS, and WIX. Performed website troubleshooting, including link rectification, to provide a frictionless user experience.

2021-2022

TREFFORT

UX/UI Designer and Marketing Strategist

Led a redesign of an e-commerce platform, emphasizing user-centric UX design principles and clear, effective product copywriting. Rectified design inconsistencies by referencing high-performing sites, which increased monthly site traffic by 20%.
Orchestrated AdWords and Paid Search strategies

2020-2021

LUCKY LADY GAMES

PR AND COMMUNICATIONS

Presented and marketed the company’s Play2Earn model, NFT as a utility concept, and social casino/gaming environment as the primary spokesmodel for events, including casino/gaming conventions, Fashion Week, and other social platforms
Developed brand identity packages, influencer/affiliate partnership compensation structures, and social media content calendars to effectively communicate with key stakeholders

2019-2021

JAYWALK

GRAPHIC DESIGNER

Designed company logo, marketing material, and clothing designs, using Photoshop and Illustrator
Photographed and edited video/audio material and product photos, working with the team to develop brand strategies and an overall brand image.
Designed and created digital content for rental units and posted to social media, which resulted in multiple tenant acquisitions.

03 education

Simon Fraser University Bachelor of Business Administration & Management | BBA

Langara College Marketing Management | Associates Diploma

Responsive Web Design Certification | Udemy

HTML + Javascript Certification | Freecodecamp bootcamp
Google ADS certification | Skillshare
SEO Foundations & Social Media Strategy Certification |

CONTACT

I would love to work with you and discuss your project. Send me an email or add me on LinkedIn and let's get connected!